IDC just published its report regarding the tablet market situation in the Philippines, and apparently, blended learning is still a key driving force for growth.
During the holiday season, Samsung sold the most tablets as it managed to ship 124,300 units in Q4 of 2021, that’s a 27.3% market share. It’s followed by local brand Cherry Mobile, which sold 89,300 of its budget-friendly machines, amounting to 19.6% of the market.
Taking the third and fourth spots are Lenovo and Huawei. While coming in at number 5 is Realme, which sold 41,000 units, despite only having one tablet in the market, the Realme Pad.
The standings are quite the same when you take a look at the year 2021 as a whole. Samsung and Chery still lead, Lenovo and Huawei switch places, while Realme was replaced by Apple who managed to sell 66,300 iPads for the entire year.
See also: Tablets price list in the Philippines
As you can see, there were only about 1.2 million units sold in 2021, which poses a -38.8% YoY growth versus 2020’s 1.9 million figure. Still, these are impressive numbers considering how bad it was pre-pandemic.