We’ve seen tons of tech companies trying to consolidate their operations to reduce costs and improve efficiency. The latest company to do so is vivo, which will reportedly merge its iQOO sub-brand with its main business.
According to the report by 36 Krypton, it will boost the brand’s efficiency while also reducing operating costs. It goes without saying that there are employees who will probably lose their jobs.
The merger should be easy since it’s no secret that vivo and iQOO essentially share the same supply chain, research and development, and other resources except marketing prowess and distribution network.
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In fact, besides the naming, the two companies actually use the same software and interface. But with the merger, they will now use the same marketing strategies, e-commerce distribution, planning, facilities and offices, and more — which will eventually help reduce costs.
This also means that instead of being its own brand, future iQOO phones will just become a regular line-up to vivo’s portfolio, much like the V series, X series, and more.
The reason why I choose Vivo phone is because of the design and color of the photos that this device brings.