Onion Bulb Productions (OBP), the creative powerhouse under United Neon Media Group, has made history by becoming the first-ever recipient of a prestigious award from the Philippine Marketing Association (PMA). This accolade recognizes OBP’s groundbreaking innovation in the advertising industry by introducing the country’s first Naked Eye 3D LED billboard ad.
The PMA’s President, Sy Bryan Lato, emphasized that this award was established to celebrate pioneers across various fields and to foster Filipino marketing ingenuity. OBP’s eye-catching Naked Eye 3D creations at Bonifacio Global City (BGC) have not only generated buzz but also transformed into an iconic city attraction.
The secret behind Naked Eye 3D technology lies in its ability to create a captivating sense of depth and perspective for viewers, giving the illusion that images are leaping off the screen — no 3D glasses needed.
During PMA’s “The Future of Sustainability” event and general membership meeting at the Dr. Stephen Fuller Hall of the Asian Institute of Management, Lato presented the award to OBP’s Executive Producer, Michiko Tañedo. In his speech, Lato proudly declared that the Philippines now stands shoulder to shoulder with countries boasting advanced advertising methodologies.
Grateful for the recognition, Tañedo expressed OBP’s unwavering dedication to delivering creative solutions for brands through its exceptional expertise, skills, and experience.
“We are truly inspired by this award, and it serves as a constant reminder of our unwavering commitment to excellence, as well as our passion for crafting unique and groundbreaking materials for our partners, brands, and Filipino viewers,” – Michiko Tañedo
Tañedo further emphasized that the PMA award symbolizes the inseparable bond between creativity and passion. OBP will always be reminded to strive for greatness, not just because success demands it, but because their hearts are driven by compassion to share and lead.
The phenomenal popularity of OBP’s Naked Eye 3D Billboard ads has drawn the attention of numerous brands, eager to showcase their products on this highly sought-after platform.
Beyond pioneering Naked Eye 3D Billboards in the Philippines, OBP is also renowned for providing a wide array of creative services. These include 2D and 3D animations, 360 photography, digital ads, 360 clickable walkthroughs, company AVPs, live streams, infographic videos, LED and billboard documentation, event coverage, brand content, instructional videos, and various types of photography. As an ambitious production house, OBP is all set to venture into commercial videos in the near future.