OPPO recently announced its partnership with 17-year-old Spanish football prodigy Lamine Yamal as its latest global brand ambassador.
The Chinese smartphone manufacturer indicated that Yamal will be pivotal in OPPO’s “Make Your Moment” brand refresh initiative to inspire more young people worldwide to ‘seize the present, channel their passion into action, and create their own extraordinary stories for the future.’
“Lamine is not just a gifted footballer but an inspirational young man with an incredible passion for the game,” said Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO.
OPPO also showed that the young footballer will represent more than just talent; more importantly, he embodies the pursuit of authenticity, individuality, commitment to responsibility, and mindfulness, perfectly aligning with OPPO’s “Make Your Moment” philosophy.
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As OPPO’s global brand ambassador, Lamine will appear in football-related community initiatives to spread the “Make Your Moment” spirit and be featured on OPPO’s AI Studio platform to give fans a chance to “become Yamal’s teammates.”
Since 2015, the phone brand has continued to expand by collaborating and partnering with the UEFA Champions League and connecting technology and sports to reach more fans worldwide.
OPPO recently launched its Find X8 series, which boasts a sleek and comfortable design, excellent camera and gaming features, and long battery life with fast charging.