Huawei and OPPO both created the Honor and Realme sub-brands, respectively. This allows them to create smartphones with a more enticing value. And now, Xiaomi is following their footsteps as they let go of the Redmi line to be a separate brand under their umbrella.
The announcement was made through the company’s official website. Xiaomi said that we’ll be learning more about this development on an event they will be holding in China on January 10.
Alongside it, we should also expect to see the first device under the Redmi sub-brand to be announced on the same event.
The device in subject is rumored to be the Redmi 7. It’s already been spotted in different Chinese website and has been revealed to come with a 48-megapixel camera. This information has been confirmed by the teaser posted on the Xiaomi’s website.
When looked upside down, the Redmi shadow is stylized to “4800”, which how most Chinese websites describe the camera’s megapixel count.
But despite the ludicrous camera system, we don’t expect the Redmi 7 to be a flagship offering. Much like what the Huawei Nova 4 is.
Unlike what Honor and Realme did, I don’t think that the Redmi brand will fully separate itself from Xiaomi. An evidence to that is the existence of the Poco brand, which is still heavily anchored with Xiaomi’s distribution and marketing prowess.
Source: Android Authority