TNT is the leading mobile brand while Smart is the top mobile group in the Philippines in terms of subscribers based on an internal study conducted by Smart and market research firm NielsenIQ.
The study was conducted from January 5 to April 3, 2023, and surveyed 1,175 Filipinos across the country, who are 18 to 60 years old and personally own a mobile SIM, and were asked about their mobile service providers. The study also took into account users that are both single and multiple SIM owners.
Of all the respondents on the survey, 46% of them own a TNT mobile SIM, which is noticeably higher than the competition. 14% of them said they use Smart Prepaid while only 1% is Sun Prepaid.
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The same study also revealed that Smart is the leading group in terms of the number of subscribers as 59% of the respondents say that they use any of the brands under Smart: Sun Prepaid, TNT, and Smart Prepaid.
See also: How to unsubscribe and stop Smart/TNT promos
Regionally, TNT is number one in terms of users except for Mindanao. They lead the Visayas with 60%, Balance Luzon with 46%, and Mega Manila with 39%.
TM dominated Mindanao at 54%, with TNT in second place with 41%.
The said survey had a sample size of 438 respondents in Balance Luzon, 329 in Mega Manila, 194 in Visayas, and 214 in Mindanao.