When you can’t beat the competition and their high-end smartphone models, sometimes you just have to aim the low-end market instead. With simplicity and a small size in mind, Acer recently unveiled its fifth smartphone for this year, the Acer Liquid Z3, which shoves a lot of Android goodies into a pocket-friendly form factor.
Allen Burnes of Acer Europe pretty much explained why they bothered to release a device for the budget-conscious buyers: with the latest smartphone trend pointing towards complexity and increase in size, an opportunity has opened up for small and simple devices that first-time smartphone users can appreciate.
Acer Liquid Z3 Specs
- Android 4.2 Jelly Bean
- 3.5-inch HVGA touchscreen (320×480 pixel resolution), ~165ppi
- 512MB RAM
- 4GB internal storage
- microSD support
- 3-megapixel main camera
- 3G, HSPA+
- Dimensions: 109 x 60 x 10.4 mm
- Weight: 120g
- 1500mAh battery
The specs listed above are proof enough that this handset is indeed aimed for the low-end market. However, Acer is promoting the Liquid Z3 under the mindset that “less is more,” that all the necessary features one needs in a smartphone are there, even though many of them are offered in rudimentary form. A dual SIM version of the phone is also available to, say, separate personal and business communications. In addition, the Acer Liquid Z3 comes with four Quick Mode profiles—Basic Mode, Senior Mode, Classic Mode, and Keypad Mode—that are each customized for minors, the elderly, regular users, and keypad aficionados.
The Acer Liquid Z3 is slated for a mid-August release in Belgium, Ukraine, Spain, Italy, Russia, Germany, UK, France, and the Netherlands, with prices starting at €99 (or Php5,732 in today’s exchange rate). Buyers can choose between two colors, Rock Black and Classic White, along with accessories such as flip-covers and back-covers with several color variants.