Market research firm IDC reported that the PC market continued to drop in Q3 2023 as the global shipment volume dropped by 7.6% year-over-year with a total of 68.2 million units.
On the upside, the PC shipment did increase in the last two quarters, which helped slow down the annual decline rate and an indication that the “market has moved past the bottom of the trough,” IDC said.
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IDC said that inventory has become leaner in the last few months and is now near healthy levels “in most channels.”
However, brands are still experiencing negative pressure in product pricing, which may persist, and will affect both consumer and business sectors.
Lenovo is still number one having shipped 16 million units in Q3 of 2023, owning 23.5% of the market, despite a -5% growth. It’s followed by HP, the only company with a positive growth at 6.4%.
The biggest loser is Apple with a -23.1% growth having shipped 7.2 million units versus the 9.4 million during the same quarter last year. As per IDC, this is the result of “unfavorable year-over-year comparisons as the company recovered from a COVID-related halt in production during 3Q22.”
As per IDC, the PC industry may have to endure more pain before it can recover, which may never happen until the second half of 2024 with the help of the device refresh cycle and the end of Windows 10 support that will push users to upgrade.
Source: IDC