Other than real gamers enjoying the game, Animal Crossing: New Horizons is also being used by brands for their campaigns, lure customers, and hold protests.
Animal Crossing: New Horizons is widely used for politics that Nintendo has officially issued a set of guidelines for brands and organizations. The most prominent line from the memo reads: “Please also refrain from bringing politics into the game.)
The guidelines may have been published due to the recent heat surrounding the US election, where then-presidential candidate Joe Biden used Animal Crossing to promote his campaign by putting up virtual yard signs and an island with details about his campaign and how the people should vote.
Nintendo started the guidelines by expressing their appreciation to the people who enjoy and support their hit game.
It then continues to Nintendo acknowledging business and organizations using their game to promote their entities. With that, they share the said guidelines to preserve the experience of the millions of players enjoying the game for recreational purposes.
In case the community’s interest has been violated, they may ask these entities to stop such activities, and may even lead to them being prohibited from using the game for business purposes in the future.
The guideline basically states that businesses and organizations should stick with Animal Crossing: New Horizon’s family-friendly age rating. You can read the full guidelines here.