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Apple sees rising criticism over unfavorable App Store guidelines

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Both Match Group and Epic Games have come out to criticize Apple’s App Store guidelines and also talked about their support for the EU Commission antitrust investigation against it.

Epic Games is the creator of the popular game “Fortnite” and Match Group owns the Tinder and Hinges app. Among other things, Tinder and Hinge has to pay Apple 30% commission each time a subscription is done from the iOS app, and Epic Games has to pay the same 30% cut generated inside its games through in-app purchases (IAP).

The statement issued by the spokesperson for Match Group said that Apple being a dominant force and also a partner, has obliged the majority of its consumers to pay more for third-party services because of the huge cut. He also stated their openness to come together with Apple and discuss how to create an equitable distribution of fees across the entire App Store, with the inclusion of interested parties in the U.S and EU.

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Epic Games Store has been prohibited from the App Store, because of Apple’s App Store guidelines. Tim Sweeney, CEO of Epic Games, tweeted the company’s plans to fight for a level playing field for all and not for its personal gains or special deals. He further pointed out the facts that Apple’s “extractive fees” are not security-based. Sweeney was also quoted saying that the monopoly of the iOS App Store is done with the sole aim to protect Apple’s profit and not device security.

Apple is currently facing a new antitrust probe by the European Commission to determine whether the US company is using its influence on the iOS app store to unfairly affect competitors to Apple’s own services, which includes payments and music among others.

A lot of concerns has been raised by some app developers in respect of the App store policies. The 30% cut in some cases is a lot of money and is viewed as the Cupertino-based company’s ploy to unduly favour its own apps and services and not those of its competitors. The app update by Hey.com email app from Basecamp founders earlier this week rejected by Apple until IAP support was added. This is despite the EU Commission’s formal launch of the antitrust investigation against the App Store policies.

The first major app developer to raise its voice against the App Store guidelines is Spotify. The Swedish music streaming and media services provider filed a complaint with the EU Commission against Apple and also launched a ‘Time to Play Fair’ campaign. More app developers probably will soon join the bandwagon by voicing out their displeasure at Apple for the controversial guidelines.

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