Ever wonder how much it costs Apple to make the iPhone 14 Pro Max? Someone has the answer.
Apple do not reveal such figures to the public. However, they do disclose its gross margin and for Q1 2023, the company revealed that it’s at 37%.
Now, data from CounterPoint Research shows that the new iPhone 14 Pro Max costs 3.4% more to make compared to its predecessor. This is apparently because of the upgrade to a 48-megapixel camera sensor and a new always-on display.
Moreover, the new A16 Bionic chip costs USD11 more than the A15 Bionic, which amounts to 20% of the overall materials cost.
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On the upside, the prices for other components have dropped, especially those in the cellular department as 5G technology becomes more mainstream.
That said, the iPhone 14 Pro Max 128GB mmWave version reportedly costs USD474 (~Php26,200) to make while the sub-6Ghz model is at USD454 (~Php25,100).
Still, it’s worth noting that these are just estimates since they may haven’t factored in the deals Apple actually makes with its suppliers. Plus, there’s also the cost of manpower during assembly, research and development, logistics, marketing, and more.