Cherry Mobile is the country’s top smartphone vendor, beating Samsung, MyPhone and Lenovo by a wide margin.
According to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker, Cherry Mobile’s products accounted for 21.9 percent of smartphone shipments in 2014. This was followed by Samsung by 13.3 percent. MyPhone and Lenovo came in third with 11.2 percent and fourth with 6.5 percent, respectively. Torque was the third top local vendor and fifth overall at 4.8 percent. LG placed second among global vendors, but it failed to make it to the top five.
IDC’s report further noted the traction gained by local vendors and Chinese vendors (Lenovo, Xiaomi, Oppo, among others) and smaller year-over-year market share of global vendors. Granted, Chinese vendors excluding Lenovo didn’t make it to the top five, but things may change this year as they improve their brand awareness via marketing, aggressive pricing and celebrity endorsements.
Last year was also the time when smartphone shipments surpassed feature phone shipments in the country.
Over 58 percent of smartphone shipments in 2014 were models that were priced below Php4,000. The trend will probably continue this year, what with Cherry Mobile One, MyPhone Uno and similarly priced devices available this year.
Among countries in Southeast Asia, the Philippines is third largest market for smartphones, lagging behind Indonesia and Thailand.