So, how did the smartphone market in the Philippines do in 2024? Market research firm IDC has the answers, and we’re seeing a lot of positive numbers.
According to IDC, the Philippine smartphone market achieved a positive 6.1% year-over-year growth after shipping almost 18 million units in 2024. This is despite challenges such as weakening peso and inclement weather events.
IDC says most of the devices shipped were priced below USD100 (~Php5,800). That’s the reason why Transsion — the parent company of Infinix, TECNO, and Itel — dominated the top 5 list. They shipped around 4.8 million units that year, mostly from the Infinix Smart series and the TECNO Spark Go series.
Transsion had a 37.3% market share in 2023, 15.8% higher than 2023’s 34.1%. Its lead over the second-placer, realme, is quite distant, as the latter only got 13.3% market share while suffering -11.5% YoY growth.
vivo and Xiaomi took the third and fourth spots, respectively with an 11% market share, with Xiaomi registering the most impressive YoY growth of 19.8%.
OPPO took the fifth spot at 10.1% market share.
“While the last quarter slowed down with an annual decline of 11.8% due to early launches by vendors in the prior quarter, it still remained the strongest quarter for smartphones with almost 5 million shipments in 4Q24 driven by the holiday season,” said IDC Senior Market Analyst Angela Medez.