Because of the US government’s continuous attack on Huawei, we are finally seeing the results of the bad publicity when it comes to its smartphone sales — right after the company’s great performance last year.
Based on Strategy Analytics, Xiaomi took over Huawei‘s #3 spot in the world as they sold more smartphones last month. Data shows that Xiaomi sold 6 million units last February, which beats Huawei’s 5.5 million units sold.
Samsung is still ahead of the pack with around three times more sales during the same time frame. On the other hand, Apple was able to sell 10.2 million units to secure 2nd place.
While these numbers might look great, the whole smartphone is actually on a decline. Aside from the changes in rankings, there’s a massive 38% year-on-year drop in smartphone sales for February. The reason? COVID-19.
February 2020’s smartphone sales decline around the wolrd is considered as the biggest in history to date. Supply has been abundant but consumers are in no shape to buy new gadgets right now.
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From 99.2 million in 2019, the recorded sales for 2020 February is only 61.8 million, according to estimates of Strategy Analytics. We’re still halfway through March but we all know what’s going to happen. Either we beat the massive drop last month or we get the 2nd largest sales drop. Nevertheless, both scenarios doesn’t look good for tech companies.
One thing’s for sure: the smartphone market will probably recover in the future, especially after the pandemic season is over.