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Netflix holds 35% share of PH streaming market


An internal study by the international streaming guide JustWatch has identified the top three streaming services in the country, collectively taking 66% share of the market during the initial quarter of 2021.

At a massive 35% market share, Netflix reigned supreme at the number one spot, overtaking iFlix by 19% and Prime Video by a slightly lower margin than the previous.

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HBO Go, meanwhile, made a leap to the fourth-place ranking, jumping over Viu, which itself has seen a consistent and almost unwavering market share throughout Q1 2021.

With both HBO Go and Hayu getting a slight uptick to their market demand by 3% similarly, the impact is reflected by a slight reduction in the top three contenders, Netflix, Prime Video, and iFlix, at -2%, -3%, and -2%, respectively.

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