Market analytics firm IDC said that worldwide tablet shipments are down 29.9% year-over-year in Q3 2023 as it only shipped 28.3 million.

It is said that the demand for tablets continues to slide with even top vendors suffering from double-digit declines. This is apparently due to low purchasing power and consumer confidence. Another reason is the elevated levels of channel inventory, although, IDC said that it’s expected to ease further in the months to come.


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Still, Apple is in the lead as it was able to ship 10.5 million iPads in Q2 2023. While they weren’t safe from the YoY decline, they are still doing way better than their competitors, possibly due to the fact that they have a more “affluent user base” that’s less affected by economic downturns.

Apple’s gap between the second placer, Samsung, is quite substantial. The South Korean tech giant only shipped 5.8 million in the said quarter, which is 4.7 million less than Apple’s. Much like Apple, it looks like Samsung wants to market the high-end segment to bounce back in the second half of 2023. The new Galaxy Tab S9 Ultra and S9 and S9 Plus are here to help them.

Unlike the others, last quarter’s figures are quite positive for Lenovo as it was able to move up in the rankings. Now at the third spot, the PC maker shipped 2.1 million tablets and managed to have a quarter-over-quarter growth of 22.9%.

Wrapping the list are Chinese companies Huawei and Xiaomi at the fourth and fifth spots, respectively. Consumer demand is said to be weak still and even their recent shopping festival performing below expectations, resulting in excess inventory yet again.

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