Following the controversial report which put Apple’s marketing conduct in question, Samsung is joining its rival for suspicion of following the same tactics for profit. Subject to investigation by the Autorit Garante della Concorrenza e del Mercato (AGCM), Italy’s antitrust organization, the two tech giants are scrutinized for slowing down their own-made devices to push sales of newer devices to the Italian consumers.

Some time ago, Apple, the maker of the iconic iPhone, admitted to slowing down older iPhones not to increment on sales but to offset serious problems that would come with a deteriorating battery.

Although the iPhone maker had sincerely apologized for the consequence of its ploy, the real issue with the Italian market comes from the company’s inability to guarantee an “adequate level of performance” to its consumers in Italy. Specifically, as laid out by AppleInsider, the organization points out to the violation of consumer code articles 20, 21, 22, and 24.

But being sorry alone will not cut the consumers’ outrage about the revelation which the company openly admitted. As it is, the Cupertino-based company is already facing class-action lawsuit which represents a collective of people who regard the practice as unethical on their behalf.

Not just in Italy but also in France, Apple is facing another lawsuit boiled down to the issue of “planned obsolescence”—or the ploy of making devices purposely obsolete—which is illegal in the country.

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