Coca-Cola has embraced the power of artificial intelligence (AI) to create its latest flavor, the Y3000 soda. Marketed as a beverage ‘from the future,’ the Coca-Cola Y3000 is being hailed as the first flavor co-developed by humans and AI.
To create this futuristic flavor, Coca-Cola researchers initially collected data and studiet consumer preferences and emerging flavor trends that encapsulate the concept of the future. This information was then fed into an AI system, which analyzed the data to develop unique flavor profiles and pairings.
Coca-Cola did not disclose the taste and inspirations of the Y3000 soda, but it will be sold in both zero sugar and regular variants. The innovative packaging for the Y3000, which features a pixelated logo and a combination of chrome colors with pops and hints of blue, pink, and purple, was also created using AI technology.
- Realme 10 Pro Coca-Cola Limited Edition
- League of Legends x Coca-Cola Ultimate collaboration includes missions, rewards, and more
Aside from the new beverage, Coca-Cola has also partnered with luxury streetwear brand Ambush to launch a ‘futuristic clothing’ collection. The collaboration seeks to further explore and embody the concept of the future.
By leveraging AI-powered technology, Coca-Cola aims to introduce innovative taste experiences and engage consumers in envisioning what the future could hold. The Coca-Cola Y3000 soda and accompanying merchandise are an embodiment of this vision, offering consumers the opportunity to immerse themselves in a taste and style from the future.
Coca-Cola’s foray into AI-driven flavor creation and packaging design reflects the company’s commitment to staying at the forefront of technological advancements.