HUAWEI has dominated the global wearable market, which consists of smartwatches and wristband trackers, in Q2 2024. The figures came from market analytics firm IDC’s Worldwide Quarterly Wearable Device Tracker Data.
As per IDC, there was a 9.7% drop in Q2 2024 shipments compared to the same quarter last year. Despite this, Chinese tech giant HUAWEI achieved a staggering 55.1% year-over-year growth, which could be attributed to popular releases like the budget-friendly Watch Fit 3 and other style-centric releases like the Watch 4.
Xiaomi came in second with an impressive 17.5% YoY growth, despite not releasing any new smart bands during the said quarter — the company’s top seller. Instead, IDC tells Xiaomi they have the S3 Watch and Watch 2 series to thank for their success.
Despite suffering an 11.9% YoY decline, Apple came in third. IDC said that Apple Watch shipments were affected by tougher price competition and the global macroeconomic environment. But, IDC did say that in terms of smartwatches alone, Apple is still number one.
Taking the fourth spot is Samsung with an impressive 29.3% YoY growth, followed by BBK, the conglomerate behind OPPO, vivo, realme, OnePlus, and iQOO.
IDC also noted how product price differentiation, promotional season activities, and long-tail device consumption contributed to the growth of Chinese manufacturers.