IDC reveals the top 5 smartphone companies in the Philippines in terms of market share for the second quarter of 2021.
It’s said that the local smartphone market had a 22.6% year-on-year growth. That’s four quarters in a row.
IDC’s market analyst Angela Jenny Mendez says that vendors have done better in managing their supplies since the pandemic started. The growth is also attributed to the consumer’s increased need for mobile devices during the health crisis.
The firm also revealed that 10% of the shipped phones are 5G devices, which is 56.1% higher than the previous quarter. People’s interest in these future-proof phones grew as the prices dropped by 41.5% quarterly.
Realme is still at the top spot by owning 24.4% of the units shipped in the Philippines. Entry-level phones are still proven to be money-makers for the company, primarily the C11 2021, which is the majority of Realme’s shipments.
After falling last quarter, Vivo climbs back at the second spot. Again, thanks to its ultra low-end and low-end smartphones.
Xiaomi then climbs to the third spot from number five, overtaking giants like Samsung (#4) and OPPO (#5). This Chinese company credits its success to the expansion of its already massive online channels. Plus, its focus on midrange devices with the release of the Redmi Note 10 5G and others.
Mendez added that, as new variants of the virus come up, vendors have pre-emptively launched entry-level phones and make price drops as more consumers are buying cheaper phones.