Counterpoint research just released their latest report for the top smartphone brands in the Philippines for Q3 of 2019 based on market share.
Unsurprisingly, Chinese tech brands took a large piece of the pie in the last quarter. This is due to the efforts of brands like OPPO, Vivo, and Realme to increase their product portfolio, fuel marketing efforts, and expand their distribution channels. The Chinese team was able to capture 57% of the market share on the said quarter.
However, Samsung is still on top with 21% market share. That’s 6% YoY growth from 17% last year. That’s thanks to its upgraded midrange offerings like the Galaxy A50s.
OPPO also grew by 2% at 20% (from 18%) taking the second spot with the strong sales of budget offerings like the OPPO A5 and A9 2020.
Vivo is on the third seat with a 16% market share from 13% of last year. The aggressive price drop of some of its products as well as the Super Day Sale from Lazada and Shopee allowed them to up their numbers.
Sadly, the strong competition from foreign brands prompted a decline for the local OEM Cherry Mobile, which now has a market share of 15%.
Making it to the fifth spot is Huawei, which suffered from a 26% YoY due to the US-China trade wars.
Emerging tech brands like Realme also got Counterpoint’s attention. The strong sales of the Realme 5 and 5 Pro allowed it to enter the top 10 with its 4% market share.
Xiaomi‘s growth in the Philippines is at a “slow pace” compared to its performance in other markets. The company’s local arm has responded and said that they’re still experiencing ‘fast and exponential’ growth thanks to the strong sales from its Mi Authorized store (which are growing in numbers rapidly), and their domination in the major sales events on Lazada and Shopee.
We shall see how the rankings change when we got the results for Q4 2019, which could possibly be the most important quarter due to the holiday season.