YouTube gifting paid subscriptions is now a thing

YouTube users who wished they could give someone else access to a paid channel subscription will have to wish no more as the streaming platform enables the gifting option.

Bringing the word to public consciousness are some prominent streamers who made the tweet today. Partly, as a display of their positive emotions in what appears to be a new monetization tool that rivals that of Twitch.

Excited to announce that starting May 11th, memberships Gifting Beta will be enabled for YouTube streams!

Been streaming on YouTube for 2.5 years and just so happy to see the platform continue to focus working on improving the streaming side of it.
Many more changes to come :)

— RAE (@Valkyrae) May 10, 2022

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Twitch, US’ largest live streaming platform, has maintained its dominant position in the industry for its revenue-sharing economy that sees content creators getting the lion’s share of the profit at 70 percent. Bloomberg, however, reported last month that this model is soon changing to a 50-50 split.

Although Twitch has been holding the top position for a very long time, recent years also saw a bit of exodus among its creators for the less-crowded YouTube Gaming.