American online retail giant plans to enter Asia next year.
According to TechCrunch, Amazon is already covering its bases by hiring people and acquiring assets in preparation for the launch in Singapore early in 2017. Another source added that it plans to launch selected services in Singapore in the first quarter.
The report says that the company’s initial plan is to offer the AmazonFresh grocery and Prime delivery service.
It’s not surprising that Amazon is now moving in on the region on its own, considering Singapore’s grocery delivery startup Redmart has rejected its acquisition offer earlier this year.
Amazon has declined to respond on the report, but it’s very likely that they would want to get a piece of the pie of the 600 million strong population of Southeast Asia. Even though it only accounts for less than five percent of online transactions right now, it’s said to grow tremendously in the coming years.