HTC unveils a new affordable android phone that sports the same old design that we’re really getting sick of – though we still find it sexy. HTC Desire U is their new offering to target entry-level users in Taiwan and China. Can this device keep HTC in the entry-level game? Read on to find out.

The HTC Desire U has a 4-inch WVGA display that’s sharp enough for most people. It’s not indicated whether there are any extra feature such as IPS or Super LCD but it’s likely that it doesn’t have those as it is a budget friendly phone. It will be powered by a 1GHz single core processor, 512MB RAM, and it’ll stick with Android 4.0 Ice Cream Sandwich. With regards to a Jelly Bean update, it’ll never reach the Desire U as HTC already said that their smartphones with 512MB will not receive JB.

It comes with 4GB of internal memory and it can be expanded through the help of a microSD card. The camera is at 5-megapixels and the usual Beats integration is in place as well. In terms of connectivity, it has the standard configuration of 3G, Wi-Fi, and Bluetooth. It will run with a 1650mAh so it can probably last a day of moderate usage.

The HTC Desire U is priced at around $275 and it’ll be initially available on Taiwan and China. There is still information if this will go on sale for other territories but we can expect that it will since most of HTC’s devices are available in our country. The local conversion of the price is around Php11,00 which is already expensive if it’ll be compared to other cheap alternatives such as MyPhone A919 Duo and Cherry Mobile Titan. Our local companies stretched the meaning of affordable android phones with good specs to as high as a dual-core CPU so the HTC Desire U will probably look expensive in the eyes of most Filipinos – which I think is unfair for the international brands. But competition is always good for consumers as we can get more value for our hard-earned money.



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