The worldwide tablet market had a record growth of 18.6% in the second quarter of 2020, with a total shipments of about 38.6 million units, after decline in two sequential quarters. This is according to the preliminary data obtained from International Data Corporation (IDC). The lockdown brought about by the COVID-19 pandemic, forced consumers to turn to tablets for business, entertainment and online learning.
Apple took top position once again with 12.4 million units shipped in Q2 2020. Year-over-year growth of 1.3% was recorded as the vendor took advantage of improved logistics to ship a large number of units into the channel. Apple’s best seller was the 10.2-inch iPad, due to its relatively affordable price and keyboard option. The latest iPad Pro and iPad Air also maintained the momentum.
The number two position was retained by Samsung after year-over-year shipment growth of 42.5%. The company’s shipped 7 million units this quarter, which is attributed to high demands due to stay-at-home directives worldwide.
Huawei came third with 4.8 million units, a 43.5% year-over-year growth. The company has continued to face great challenges outside of China, but still managed a year-over-year record growth in Europe and the rest of Asia Pacific.
The fourth position was occupied by Amazon with a year over year growth of 52%. The company’s share rose from 7.3% in 2019 to 9.3% in the recent quarter. Amazon also launched a new 8-inch Fire HD tablet with processor and storage upgrade. Without a doubt, it is an attempt to make the most of the situation and capture users searching for cheap devices for content consumption.
Lenovo came in fifth position after recording 51.% year-over-year growth and shipments of about 2.8 million units. To tap into all markets across the globe, the vendors used diverse portfolios. The most sought-after device currently are low-end tablets, but due to strong competition from Huawei, Lenovo could not grow in China as it did in others regions.