iPhone users in the European Union (EU) will soon have the ability to download apps from sources outside of Apple’s official App Store. This move comes in response to European regulations and is expected to be implemented in the first half of 2024. Sideloading will allow customers to directly download apps without relying on the App Store, providing more options for users and potentially leading to more competition in the app market.
Currently, iPhone users must download apps exclusively from the App Store, which is tightly controlled by Apple. Developers are required to follow strict guidelines set by Apple and pay a commission fee for every app sold or in-app purchase made through the store. Sideloading will allow users to bypass these restrictions and directly download apps from alternative sources.
The move towards sideloading in the EU is seen as a response to increasing scrutiny of Apple’s control over the App Store and allegations of anti-competitive behavior. By allowing sideloading, Apple aims to address concerns raised by European regulators and provide users with more freedom and choice in app downloads.
This development is expected to have a significant impact on both users and developers. Users will be able to explore a wider range of apps, potentially finding alternatives to popular apps available on the App Store. Developers, on the other hand, will have the opportunity to distribute their apps outside of Apple’s ecosystem, potentially reducing their reliance on the App Store and the associated fees.
It is important to note that sideloading does come with certain risks, as apps downloaded from external sources may not go through the same rigorous review process as those available on Apple’s Store. Users will need to exercise caution and ensure they are downloading apps from trusted sources to avoid potential security risks.
Source: Bloomberg