The latest gadget to enter the intense entry-level smartphone market is the Cherry Mobile Amethyst. For Php2,299, it offers pretty much all the essential smartphone functionalities the budget-oriented consumer could want: dual SIM configuration, 3G capability, and Android Jelly Bean.

Cherry Mobile didn’t reveal much of the specs, preferring to launch its Cherry Mobile Amethyst rather quietly via a Facebook post. So far, what we know is that this device comes equipped with a dual core processor that’s clocked at 1GHz (we’re guessing it’s the MediaTek MT6572). It’s accompanied by a Mali 400 GPU and—given today’s resource-heavy apps—a very disappointing 256MB of RAM. There’s also only 2GB of internal storage, which is thankfully augmented by microSD storage expansion up to 32GB. But then again, one has to understand what they’re sacrificing for a very attractive price.

Cherry Mobile Amethyst Specs

  • Android 4.2Jelly Bean
  • 3.5-inch capacitive LCD (320×480 HVGA), ~165ppi
  • 1GHz dual-core processor
  • Mali 400 GPU
  • 256MB RAM
  • 2GB internal storage
  • microSD support up to 32GB
  • 2-megapixel main camera, with LED flash
  • 0.3-megapixel (VGA) front camera
  • Wi-Fi 802.11 b/g/n
  • 3G, HSPA+
  • Bluetooth 4.0
  • 1200mAh battery

Cherry Mobile Amethyst front and back

Further comprising the Cherry Mobile Amethyst hardware are the 2-megapixel main camera and its VGA front-facing counterpart. The usual connectivity options are also present: Wi-Fi, 3G or HSPA+, and Bluetooth. If used wisely, the phone should be able to last for hours despite its 1200mAh battery. As a side note, based on the specs, appearance, and price, this device seems to be a SKK Mobile Charm smartphone albeit with a Cherry Mobile moniker.

For anyone interested in grabbing a Cherry Mobile Amethyst, it’s now available for Php2,299. Once again, it’s worth pointing out that this is all about the low price in lieu of more updated hardware. If you can stretch your budget a bit more, the Php2,999 Starmobile Play offers a better display, battery capacity, and rear camera.

What do you think? Is the Cherry Mobile Amethyst really worth its price? Or is its tagline—treasures need not to be expensive—far-fetched for this device?

[Source: Cherry Mobile, Cherry Mobile SM North Edsa]



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  1. I am never gonna buy a Cherry Mobile phone again, so far I’m very happy with my Arc Mobile Memo no bugs, no defects, no flaws at all, Arc Mobile is way better than CM and in terms of quality AM can easily compete with MP and SM