Facebook announced that it will be shutting down its Live Shopping feature on October 1. The move was done to apparently shift their focus on Reels, its TikTok-like feature.

Starting October 1, users can no longer host or schedule Facebook live shopping events. The company announced this in an official blog post.

The social media giant highlighted that this feature is different from Facebook Live. That means that users can still broadcast live events. However, without the Live Shopping feature, they can no longer tag products or create product playlists.


For a quick history tour, Facebook Live Shopping was initially rolled out two years ago. It was made to make online selling more interactive and help sellers interact better with existing and potential customers.

As to why they are shutting it down, the blog post explains that they are shifting their focus on Reels, which are available on both Facebook and Instagram as consumers’ “viewing behaviors are shifting to short-form video.”

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Facebook is encouraging users to experiment with Reels and Reels ads to reach and engage users via video. On Instagram, users can tag products using Reels.

“If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram,” the company added.

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