PICK.A.ROO, an all-around delivery service app, has officially debuted in the Philippines. It aims to provide convenient shopping to Filipino consumers in the new normal.

An exclusive beta version of the aforementioned app will be available on August 8 and on August 18, it will be open to select areas in Metro Manila. PICK.A.ROO promises to offer more than 300 brands and shops that mainly cater to the premium market. From Apple products, gourmet hotels, high-end restaurants, groceries, hardware, to appliance stores.

Brands included are Shangri-La at the Fort, S&R, Central by Landers Supermarket, Manila Marriott Hotel, Sheraton Manila, Las Flores, Wolfgang’s Steakhouse, Tim Ho Wan, Paradise Dynasty, among many others.


The app allows users to order from all these establishments with up to 10-kilometer radius from the drop-off point. The introductory fee starts at Php168 per delivery.

PICK.A.ROO is the first homegrown delivery app in the country. It is lead by Crystal Gonzalez, former head of the Philippine operations of Honestbee, a Singapore-based delivery app. To recall, Honestbee closed down its Philippine operations last year due to financial constraints. It was also funded by Agile Digital Venures, a digital investment company of Megaworld Corporation.

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