Now, the company is releasing yet another high-end camera, which they are calling a “basic” full-frame camera.
This is the new Sony A7 III — a new flagship camera that aims to stand between the A7R and A7S. The A7R III is known for its extreme low-light capabilities, while the A7S II is hailed as the videographer’s best friend.
However, the Sony A7 III is made to be a little “boring” as it may not have all the special features that the other two have. It packs some serious hardware that can make both Nikon and Canon feel threatened.
The Sony A7 III uses a 24.2-megapixel backside illuminated sensor as its core which is sitting in a 5-axis optical image stabilization cage inside the body. And to fully maximize its potential, the camera comes with Sony’s new Bionz X image processor.
Thanks to the Bionx X, the Sony A7 III has quick shooting speeds. It can snap photos at 10fps, a 170 image buffer for regular jpegs, 89 at compressed raw, and 40 if uncompressed.
Video enthusiasts will also be glad to know that it can the flexible S-Log 2 and 3 formats. And of course, it can shoot 4K videos and 120fps slow-motion videos at 1080p.
It wouldn’t be a real Sony mirrorless camera without the killer autofocusing speed and ISO levels. This camera has 694 AF points and covers 93% of the entire frame, while the ISO can be insanely maxed out to 204,800.
As expected, the camera will also come with the extras you’d find from a high-end shooter. It has both WiFi and USB Type-C connectivity, 11 customizable buttons, a 2.3 million dot OLED viewfinder, and a screen at the back that doesn’t pivot.
Also, the Sony A7 III still lacks weather-proofing, which is one of the major gripes of most professionals in the industry.
But still, it looks like Sony has a quite interesting offering with the A7 III. The camera will retail for a price of USD1,999 (~Php103,000) when it comes out in April.