Spotify earn most of their money from its Premium subscribers. However, there’s no denying that they are also making huge amounts of money from its advertisers due to their chunk of free users.
So, they are now attempting to give more importance to their subscribers by enhancing the user experience on their free tier service. With that, the company has updated their Free on Spotify service.
On this update, Spotify is introducing an on-demand playlist. This allows the user to skip a track or play a specific song in the selected playlist. This means that they no longer have to wait until the shuffle brings up their favorite song, as they can select it whenever they want.
The new feature is available in 15 playlists. There are the Spotify-curated playlists like Alternative R&B, RapCaviar, Viva Latino, and Ultimate Indie among others.
For a more personal touch, it is also available in customized playlists like Daily Mix, Release Radar, and Discover Weekly. These playlists are arranged by Spotify based on your likes and listening habits. The app’s interface also got a design overhaul to reflect this new update.
But since this is the free version, the advertisements and commercials will be retained. Free subscribers won’t be able to save music offline, so remaining connected to the internet to use the services is a must.
And speaking of the internet connection requirement, the company is also adding the Data Saver feature in Free on Spotify. This feature can be enabled in the settings menu which will optimize your listening experience for a more efficient data consumption.
The new Free on Spotify update is now available in select markets for both iOS and Android. The global rollout is expected to happen in the next few weeks.