One of the most popular smartphone manufacturers in Asia is OPPO, a Chinese brand that delivers quality smartphones comparable to other global brands.

It has been making a name for itself in its own country, taking the top spot in charts from other worldwide players like Huawei, Xiaomi and Apple.

Edging out Huawei by 0.2% in China, OPPO managed to gather 16.8% of the market share, while Vivo with 14.8% comes in at third place. However, major player Apple dropped to the fourth place, garnering only 9.6% of the market share. Down at the fifth spot is former top player Xiaomi which only got 8.9% of the market.

Sister companies OPPO and Vivo, which are both owned by Guangzhou-based company BBK, had a remarkable record in their market growth last 2016. The YOY growth of Vivo doubled (96.9%) while OPPO went to a triple digit growth (122.2%). Unfortunately, Apple and Xiaomi did not share the same fate as these two brands.

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The success of the two brands were not made overnight. It was the product of their aggressive strategy that pushed them to top. They did not stop thinking about new and better ways to further promote their flagship phones. All the mediums available were taken into account in order to come up with an effective marketing campaign. This is what the other brands missed which then led to the decline of their sales. In the Philippines, Vivo and OPPO can be seen in almost every mall. From stalls to traditional shops, small posters or billboards, these brands took it seriously.

OPPO’s reign in China is just the beginning for the brand. Soon it could be aiming for an even wider target globally, expanding its products to countries like the US and Europe. OPPO is also expected to launch their latest flagship in the coming Mobile World Congress, a possible stepping stone for their global expansion.

Source: IDC

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