Samsung is removing ads from default apps in its phones.

Among the default apps that will no longer display ads include Samsung Pay, Samsung Theme, and Samsung Weather. In a statement to The Verge, Samsung will roll out a One UI update later this year to remove ads from these first-party apps.

Samsung’s ad campaign on its own proprietary apps is so bad that there was even satire last year claiming the South Korean tech giant would be adding unskippable ads on the lock screens of budget-friendly phones.

Ads are so aggressive in Samsung smartphones that even flagship devices that cost above $1,000 have them. These ads come in big banners, and some even appear as notifications.

So what made Samsung have a change of heart? The company says it values feedback from its customers and that it’s committed to providing the best experience from its Galaxy devices and software.

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