Sony Philippines launched their two new cameras together last June 21, 2012 in their official headquarters in Taguig City. The cameras were named as Sony NEX-F3 and Sony SLT A-37 respectively and both comes with their own unique features. Both cameras were claimed to “help inexperienced photographers craft top-quality portraits without effort” so if you’re an aspiring photographer, you might be interested in these cameras.
The NEX-F3 was the ‘cheaper’ among the two but that doesn’t mean it has bad attributes. It is a pocket-sized camera but it compacts a 16.1 effective megapixel Exmor™ APS HD CMOS sensor which will let you capture high quality photos, built-in flash helpful in low-light conditions, and in addition to that, you can record crispy looking videos through the help of its Full HD video (50i/25p) ability. It also has the nice defocus effects that are often used in DSLR cameras to make your photo subject look great in a beautifully blurred background. Plus, an amazing 180° tiltable LCD screen for easy self portraits!
The SLT-A37 model was the grander one with a 16.1 effective megapixel Exmor™ APS HD CMOS sensor, 16.1 effective megapixel Exmor™ APS HD CMOS sensor, clear image zoom doubles effective focal length while maintaining full pixel count, and responsive and accurate three-cross 15-point phase detection autofocus. Apart from those given aspects, it also has a Translucent Mirror Technology for high-speed shooting up to 7fps with full-time continuous AF in tele-zoom continuous advance priority AE mode and a AVCHD (50i/25p) that can fully guarantee smooth and premiumly recorded videos.
**The Sony NEX-F3 is available in black and white for Php27,999 in the Philippines (including the 18-mm zoom lens) and comes with a 8GB memory stick and carrying case as a freebie. Meanwhile, the Sony SLT-A37 will be sold for a much heftier price tag of Php39,999 in the Philippines (including the 18-55mm zoom lens) and includes a free lens filter, camera bag and extra battery.
Check out the Complete Sony Nex-F3 and Sony SLT-A37 Specifications
Features NEX-F3 Type Digital compact system camera with interchangeable lenses Lens Compatibility E-mount lens system. Can also use A-mount lenses with optional adaptor (continuous AF supported with LA-EA2) Image Sensor APS-C type (23.5 x15.6 mm) Exmor™ APS HD CMOS sensor with 16.1 effective megapixels Processor BIONZ™ image processor ISO SensitivityRange ISO 200 – 16000 (still images) HD movie record Full HD AVCHD 1920 x 1080 50i*/25p; MP4 1440 x 1080 25fps*25fps Image sensor output Electronic Viewfinder (Optional Electronic Viewfinder FDA-EV1S) LCD 7.5cm (3″) wide type TFT (Xtra Fine LCD) with 921k dot resolution; tilts upwards approx. 180 degrees, downwards approx. 13 degrees Digital Zoom Clear Image Zoom: approx. 2x (still images)Smart Zoom: approx. 1.4x/2x (still images)Digital Zoom: approx. 4x (still images / movies) SteadyShot™ INSIDE (Optical image stabilisation available with selected E-mount lenses) Autofocus System Contrast detection AF system; Object Tracking AF Picture Effect 11 types (15 variations): Posterization (Colour, B/W), Pop Colour, Retro Photo, Partial Colour (R,G,B,Y), High Contrast Monochrome, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature Continuous Burst Shooting Up to 5.5 frames per second (in Speed Priority mode) Batterylife (still images) Approx. 470 shots (CIPA measurement) Built-in Flash GN6 (in metres at ISO 100) Other features Auto Portrait Framing and Self-Portrait; Face Detection and Smile Shutter; Superior AUTO; Sweep Panorama (2D/3D); Auto HDR; DRO; Hand-held Twilight mode; Creative Styles; Photo Creativity interface; USB Charge Media Memory Stick PRO Duo / Memory Stick PRO-HG Duo; SD / SDHC / SDXC Dimensions (WxHxD) Approx. 117.3 mm × 66.6 mm × 41.3 mm (excluding protrusions) Weight Approx. 255g (body only)Approx. 314g (with battery and Memory Stick PRO Duo) Supplied software PlayMemories Home
Features SLT-A37 Type Interchangeable lens digital camera with Translucent Mirror Technology Lens Compatibility A-mount lens system. Operation also confirmed with Minolta and Konica Minolta AF lenses Image Sensor APS-C type (23.5 x15.6 mm) Exmor™ APS HD CMOS sensor with 16.1 effective megapixels Processor BIONZ™ image processor ISO SensitivityRange ISO 100 – 16000 (still images) HD movie record Full HD AVCHD 1920 x 1080 50i*/25p; MP4 1440 x 1080 25fps*25fps image sensor output Electronic Viewfinder TruFinder™ electronic viewfinder with approx. 1,440k dots effective resolution (max.) and 100% coverage LCD 6.7 cm (2.7″) Clear Photo LCD with 230k dot resolution; tilts up or down Digital Zoom Clear Image Zoom: approx. 2x (still images)Smart Zoom: approx. 1.4x/2x (still images)Digital Zoom: approx. 4x (still images / movies) SteadyShot™ INSIDE YES Autofocus System TTL 15-point phase detection AF system with 3 cross sensors; Object Tracking AF Picture Effect 11 types (15 variations): Posterization (Colour, B/W), Pop Colour, Retro Photo, Partial Colour (R,G,B,Y), High Contrast Monochrome, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature Continuous Burst Shooting Up to 7 frames per second (Tele-zoom Continuous Advance Priority AE mode)Up to 5.5 frames per second (full resolution) Batterylife (still images) Approx. 450 shots (Viewfinder) / approx. 500 shots (LCD monitor) (CIPA measurement) Built-in Flash GN10 (in metres at ISO 100) Other features Auto Portrait Framing and Self-Portrait; Face Detection and Smile Shutter; Superior AUTO; Sweep Panorama (2D/3D); Auto HDR; DRO; Hand-held Twilight mode; Creative Styles Media Memory Stick PRO Duo / Memory Stick PRO-HG Duo; SD / SDHC / SDXC Dimensions (WxHxD) Approx. 124.4 mm × 92 mm × 84.7 mm (excluding protrusions) Weight Approx. 448g (body only)Approx. 506g (with battery and Memory Stick PRO Duo) Supplied software PlayMemories Home; Image Data Convertor