TNT, the largest mobile prepaid service brand in the Philippines, rebrands into a more youth-oriented look.
Along with the announcement of the new branding and logo is the unveiling of their newest ambassadors.
Renzo, Ian, Kelly, April, and Brent are the new TNT Tropa that represents the typical Pinoy Barkada. Even if each have their own personalities, it doesn’t get in the way of having fun whenever they hang out together.
“With the country’s largest tropa of over 30 million subscribers, TNT is poised to grow even bigger with a refreshed brand that appeals and relates to the youth, the largest chunk of our population today,” said Smart Wireless Consumer Operations Head Kat Luna-Abelarde.
“TNT specifically wants to cater to the needs of the Pinoy Generation Z, an age group that identifies with their own tropa that share their aspirations, give them inspiration and just help them get through the day. With TNT’s most affordable offers and exciting treats, they can easily stay connected with their tropa and enjoy more fun-filled moments with each other.”
TNT also launched a song entitled “It’s a Tropa Thing”, a catchy song written and performed by Thyro, Yumi and Quest.
After the launch of TNT Tropa, the brand is already prepping up new offers for new and loyal TNT subscribers. Expect a range of budget-friendly calls, texts, and mobile data promos.