Filipino business magnate Lance Gokongwei in addition to ex-Grab Philippines President Brian Cu has launched an app that promises to bring essentials to customers—lest they get a voucher for a delayed delivery.

Dubbed “Supah,” the mobile app is a division of SariSuki where Gokongwei is a member of the board.

The decision to roll out a fast and efficient grocery delivery service came in light of what SaruSuki CEO Brian Cu claims as an “evolving market” where people would prefer to buy online and have their purchases delivered to them almost in an instant.


Cu made China an example where an estimated 10 to 15 percent of its more than one billion population is spending their money online.

Already having an empire of enterprises under his name, Gokongwei said that they are still looking to extend their businesses into more e-commerce, something akin to Supah.

With a plan to cover a larger part of Manila, and possibly in the neighboring regions, Supah is currently serving in the following areas: BGC, Makati, Taguig, Binondo, Mandaluyong, Pasig, Timog (Quezon City), and New Manila.

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