Apple is reportedly gearing up for a comprehensive overhaul of its Mac lineup, including the MacBook, iMac, and Mac mini, with a particular focus on artificial intelligence enhancements.

In a recent report by Bloomberg’s Mark Gurman, it’s stated that Apple is nearing the start of production for its M4 processor, which will be at the heart of the company’s next generation of computers.

Despite the M3 Macs, which hit the market less than half a year ago, being sufficiently powerful in terms of performance, their sales figures did not meet expectations. This somewhat lackluster reception may be fueling Apple’s accelerated timeline for updating its Mac range, as the tech giant aims to leverage advancements in AI to spark consumer interest and revitalize sales.

The upcoming M4 chip series is reportedly slated to include three variants, each tailored to different segments of Apple’s product portfolio. The “Donan” chip is positioned as the entry-level option within the M4 family. It is anticipated to power the new MacBook Airs, base model MacBook Pro, and a more affordable configuration of the Mac mini.

“Brava,” the mid-tier chip, promises enhanced processing and AI capabilities. This chip is expected to be featured in premium MacBook Pro models and a more advanced Mac mini variant. At the top end, the “Hidra” chip is set to be the powerhouse behind Apple’s flagship desktop computer, the Mac Pro. This aligns with the company’s strategy to satisfy professional users’ demands for powerful and efficient hardware.

Apple’s Mac lineup overhaul will reportedly be done in phases, starting later this year and extending into 2025. The initial rollout, projected for late 2024 or early 2025, could introduce consumers to new iMacs, an entry-level 14-inch MacBook Pro, more powerful 16-inch and 14-inch MacBook Pro versions, and upgraded Mac minis.

By end of 2025, the tech giant may refresh the 15-inch and 13-inch MacBook Air laptops. Mid-2025 might see the unveiling of an updated Mac Studio equipped with the M4 chip. Culminating the M4 refresh cycle, the Mac Pro is expected to wield the formidable Hidra chip by late 2025.

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