After months of being talked about, it looks like Netflix is finally putting an end to users who share passwords for free.

In a letter to its shareholders, the streaming giant announced that the Netflix password sharing will be gone by the end of March 2023.

Back in October 2022, the company said that it would be barring users who share passwords with non-paying people. However, if you really want to share it with a friend or family, the company said that you could do it — but now with a fee.

According to Netflix, this new paid-sharing system will roll out across the streaming platform before the first quarter ends.


Netflix explained that there are over 100 million households that are sharing accounts, which apparently undermines their “long-term ability to invest in and improve Netflix,” and also build their business.

However, the company does recognize that “this is a change for members who share their account more broadly.”

This is said to be the reason why Netflix has created no features to improve user experience. For one, they have built a more convenient way to check and remove people from your Netflix account.

Netflix does recognize that this change may lead to a drop in users as they lose free account access. However, they did assure their shareholders that the engagement will grow “over time as we continue to deliver a great slate of programming and borrowers sign-up for their own accounts.”

What’s more, Netflix is facing some heavy competitors like Disney+, which just made it to more markets like the Philippines.

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