Apple has faced a lot of complaints since it removed the chargers on iPhones a few years ago.
In its defense, Apple said that the move was to help save the environment. Apple believes that a lot of new iPhone buyers already have spare chargers lying at home. Plus, excluding the charger translates to smaller boxes for lesser waste.
However, a recent study reveals that Apple actually saved EUR5 billion by excluding the wall adapter and earphones in the package. That’s because, despite not including the accessories, Apple didn’t drop the price to compensate.
A lot of users, and even select governments, have been really pissed by this move. One of them is Brazil.
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Just last month, Brazil fined Apple USD2 million for selling iPhones sans the charger. Now, a local judge is ordering the company to pay an iPhone user BRL5,000 (around Php56,700) over a similar offense.
“According to article 39 of the Consumer Code (CDC), “tie sale” is an abusive and prohibited practice in Brazil, so it is not allowed to sell cell phone and charger separately. Therefore, Apple is being sentenced after selling an iPhone model and charger separately to a consumer in the city of Goiânia. According to the result issued by Judge Vanderlei Caires Pinheiro, of the 6th Civil Court of Goiânia, Apple must compensate the consumer R$ 5 thousand for carrying out the “tie sale” of the company’s devices.”
This could affect future smartphone launches in Brazil. As you know, brands like Samsung and Xiaomi have also stopped including chargers on their flagship phones after Apple’s move.
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Chances are, Apple will be forced to bring back the charger on iPhones sold in Brazil, just like what they did in France, where the law prohibits selling smartphones without a charger and even earphones.