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PH smartphone market rebounds in Q3 2020, Realme takes the lead

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A report from IDC Philippines reveals that the local smartphone market has bounced back after the slump in the first half of the year due to the government’s intense lockdown implementation.

The Philippine smartphone shipment for the third quarter grew by 50%, with 5.5 million units sold. That also posses an impressive 33% year-on-year (YoY) improvement.

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In June, the government eased the lockdown guidelines across parts of the country to help the economy heal. This allowed most Filipinos to go back to work and retail stores resume their operations.

Due to the restrictions, deliveries were suspended, which pushed vendor inventories to be depleted.

The resumption of business operations, especially in the smartphone industry, allowed shipments to continue, fulfilling the pent-up market demand from the previous quarters.

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IDC reports that Realme continues to top the market thanks to entry-level devices like the Realme C11 and C15. The brand managed to scoop a 25.4% market share for Q3 2020. That’s an impressive 962.5% annual growth for a brand that’s only two years old.

Vivo also stayed at the second spot thanks to its entry-level smartphones like the Y20i and Y30. The release of the high-end, 5G-equipped Vivo X50 series also helped the brand.

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OPPO’s annual growth declined but still managed to stay at the top three thanks to entry-level and midrange releases like the Reno 4.

The power of entry-level phones in the Philippines is exhibited in Huawei’s numbers. The struggling company managed to have a 38.9% annual growth thanks to the Huawei Y6P, Y7 2019, and its newly-launched online storage.

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Samsung managed to take the fifth spot as it covers all price categories in the market. There’s the Galaxy A01 Core for the budget segment, up to the Galaxy Note 20 series for the high-end consumers.

We’ll see how these numbers changes as we enter the holiday season.

Source: IDC

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