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Study shows Android beats iOS on smartphone loyalty

Android vs iOS smartphone loyalty
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Consumer Intelligence Research Partners (CIRP) pinpoints that Android users are more loyal to their phones’ operating system than iOS users. The Chicago-based research firm discovered in their recent study that Android users’ loyalty has been stable since 2016.

According to CIRP, Android has a loyalty rate of 91% compared to iOS’ 86% as of 2017. This means that there are more Android users who stayed steadfast in their chosen operating system than those of iOS.

As per results, with a span of time from January 2016 until December 2017, Android loyalty swept from 89% to 91%, while iOS percentage was a bit lower with 85% to 88%.

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Mike Levin, partner and co-founder of CIRP, explained that by now, both companies have become extra focused on services as they try to earn larger revenues.

However, the firm specified that the rate of switching is not the same from the total number of consumers switching.

“We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS,” said Levin. ”Looking at absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users,” Levin added.

Source: TechCrunch

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