HUAWEI was one of the many big brands that were in Barcelona, Spain last February 26 for the Mobile World Congress (MWC) 2024. But unlike the others, HUAWEI wanted to appeal to a broader audience as it showcased a lot of high-end and fashion-forward tech on the show floor.

“Huawei will continue to cement its position as a global high-end, fashion-
forward, and technology-driven brand”, said HUAWEI Consumer Business Group COO Kevin Ho. He added that they will be increasing their R&D budget this 2024 to develop more smart devices, digital creation, and fitness and health.

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Some of the products showcased were HUAWEI flagships that came out in 2023, like the Mate 60 series and Mate X5. The tech giant also showcased its new ultra-high-end brand called ULTIMATE DESIGN which boasts distinct aesthetics, innovations, and craftsmanship that make HUAWEI devices stand out from the crowd.

The company boasted how their R&D used rare earth elements in the red ceramics sintering for the first time when developing the HUAWEI Mate 60 RS ULTIMATE DESIGN.

Each unit of the device went through 1400°C calcining and went through 50 different processes over 60 days just to create its special vibrant red body.

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HUAWEI has also put up a “Fashion Forward” scenario-based exhibition at MWC that highlights its priority in creating high-end and fashion-forward brands. The company first unveiled its Fashion Forward campaign last year to build trendy and healthy lifestyles for its fans.

HUAWEI also showcased the HUAWEI WATCH ULTIMATE DESIGN which is made out of 18K gold and zirconium-based liquid metal.

Also on MWC is one of HUAWEI’s most attainable fashion-forward products, the HUAWEI FreeClip, a pair of earphones with a special C-bridge design.

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HUAWEI has also put up a special section for its XMAGE brand, which showcases all the advancements they made in mobile photography. XMAGE is an advanced photography system that we’ve already seen in the Mate 60 series, P60 series, and Mate X5.

The company’s presence in MWC 2024 is a testament to the brand’s commitment to catering to the high-end market. For 2024, we expect to see more high-end, fashion-forward, and technology-driven products from HUAWEI.

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