Regardless of what the people think, the statistics won’t change the fact that for five consecutive quarters Vivo Mobile is part of the top 5 mobile brands worldwide.
This is proven by the data gathered by IDC stating that around 1.47 billion Vivo Mobile units were sold last year, beating the 1.44 billion units sold during the year 2015. This means that there was a 103% growth from Vivo’s sales from 2015 to 2016.
The company has sold more smartphones last 2016 (77.3 million) compared to that of 2015 (38 million).During the last quarter of 2016, Vivo was able to ship a total of 24.7 million units.
This increases and amazing sales are the effect of their aggressive and strategic marketing approach paired with their high-quality products. They are also aware of the ever-changing needs and wants of the market, allowing them to adapt and adjust to the demands and preferences of their customers. In addition to that, they make their phones affordable and of high quality.
“Majority of shipments continue to be in China, but Vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach,” the global market intelligence firm explained.
Tagged as “the selfie capital of the world”, the Philippines and Vivo shared the prestige of the company’s high-quality and affordable “selfie-centric” smartphones (Vivo V5 Lite, Vivo V5, and Vivo V5 Plus).