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Wearable market grew in 2020 as consumers prioritize health and fitness


Research firm IDC revealed that the wearable market grew significantly back in 2020.

As per IDC, the wearable market grew by 28.4% for the entire 2020, with a total of 444.7 million units sold. The main sales driver was Q4 where 153.5 million units are sold. That’s a 27.2% year-on-year increase.


As per IDC, the large holiday sales were due to the appealing prices and new devices launched like the Apple Watch Series 6, Watch SE, and the discounted Apple Watch Series 5.

IDC also reveals that the shipment increase was due to the health crisis, which pushed consumers to prioritize health and fitness.


In-home fitness programs have also become a crucial feature for wearables. Hardware features that give users easy access to ECG, heart-rate tracking, and others have become really appealing to consumers.

Albeit, the growth is not equal in the wearable industry as some categories suffered shortages. For one, wristbands dropped 17.8%.


Audio smart devices topped the list with 64.2% market share, followed by smartwatches with 24.1%. Audio devices like the AirPods Pro, AirPods Max, Vivo TWS Neo, and others have become really crucial, especially for privacy on video calls while working or learning from home.

Source: IDC


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