Research firm IDC revealed that the wearable market grew significantly back in 2020.
As per IDC, the wearable market grew by 28.4% for the entire 2020, with a total of 444.7 million units sold. The main sales driver was Q4 where 153.5 million units are sold. That’s a 27.2% year-on-year increase.
IDC also reveals that the shipment increase was due to the health crisis, which pushed consumers to prioritize health and fitness.
In-home fitness programs have also become a crucial feature for wearables. Hardware features that give users easy access to ECG, heart-rate tracking, and others have become really appealing to consumers.
Albeit, the growth is not equal in the wearable industry as some categories suffered shortages. For one, wristbands dropped 17.8%.
Audio smart devices topped the list with 64.2% market share, followed by smartwatches with 24.1%. Audio devices like the AirPods Pro, AirPods Max, Vivo TWS Neo, and others have become really crucial, especially for privacy on video calls while working or learning from home.