The slowdown in iPhone shipments is really hurting Apple’s smartphone business. This effect is clearly seen at IHS Markit’s latest World’s Top Smartphone Makers list.
In the firm’s latest data, Apple only shipped 35.3 million smartphones during the second quarter of the year. That’s only 11% of the overall market share.
Analysts say that Apple’s declining number was due to the consumers’ lack of interest in getting new iPhones because of their expensive prices and Apple’s refusal to release cheaper and more affordable iPhones.
The tech giant was outshined by the Chinese tech brand OPPO, which is now taking over the third spot. The battle was neck-on-neck as OPPO was able to record 36.2 million smartphone shipments this past quarter. Apple’s numbers are only ~900k shy from Oppo’s.
OPPO’s success might be credited to their affordable offerings like the OPPO A5s and F11. They also have unique flagship offerings like the Reno 10X Zoom.
Meanwhile, Huawei defies the US ban by keeping the seat at the second spot. Huawei was able to ship 58.7 million smartphones this past quarter, amounting to 18% of market share.
Just like OPPO, the flexibility in the prices of their offerings allowed Huawei to remain on the top three. For one, there’s the low-end Huawei Y6 Pro 2019, and the flagship Huawei P30 Pro that’s seen as a commercial success since its release.
Samsung is still undefeated at the top seat as it was able to sell 75.1 million smartphones last quarter, amounting to a whopping 23% of market share.
Their overhauled entry-level portfolio, which includes devices like the Galaxy A50 and Galaxy M20 was proven to be a success. Samsung also expects the brand new Galaxy Note 10 and Note 10 Plus to be a hit for shoppers in the high-end category.