Samsung has been reaping a bigger piece of the pie in its smartphone products as it sees highest average selling price this year, compared to the ASP recorded in the past six years, according to Strategy Analytics.
Compared to the Q1 of 2019, the company’s ASP for its smartphone devices in Q1 of 2020 saw an increase by 8.5% while, when compared to the last three months of 2019, it saw a soaring augmentation by 20.7%. All in all, making it the highest average selling price attained by the company in the past six years in the business alone.
For instance, the ASP recorded in Q1 of 2019 was $247 in comparison to 2020’s $292. This is considering the fact that Q1 was the time when Samsung sold a lot of premium phones via its Galaxy S models.
For its feat, Samsung has managed to reap a 22.1% improvement on its global revenue which translates as a 21.7% increase from Q1 2019 and 14.4% elevation on Q4 2019, respectively.
Despite breaking its own records, Samsung is not necessarily the highest income earner in the industry for 2020 as Apple managed to take home a 37.5% global revenue.