In Asia-Pacific countries, Filipino gamers are the least likely to spend over Php620 monthly on in-game purchases. This finding comes from a recent research report by the advertising and marketing firm Omnicom Media Group Asia Pacific (OMG APAC) titled “Unlocking Gamers in Asia Pacific.” The report, which surveyed 12,204 individuals across 13 APAC markets—including 1,000 […]
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