Despite the declining global smartphone sales in 2018, Chinese tech giants such as Huawei and Xiaomi aced the Worldwide Quarterly Mobile Tracker – Year-Over-Year Growth report for 2018 of the International Data Corporation (IDC).
In the fourth quarter of 2018, IDC revealed that smartphone vendors have shipped a total of 375.4 million units worldwide, yet it marked 4.9% lower than last year’s volume.
IDC believes that there are several factors affecting this phenomenon. Those include the lengthening replacement cycles, increasing penetration levels in many large markets, political and economic uncertainty, and growing consumer frustration around continuously rising price points.
Amidst the declining market, China remains as the focal point as it roughly consists 30% of the world’s smartphone consumption.
According to IDC, Huawei sustained capitalizing on strong momentum in most of the markets with volumes striking to 33.6%. IDC said that the company continues to see growing success from its Honor line of devices, which are now representing close to half of its overall volume.
This isn’t so surprising since devices such as the Honor Play and the Honor 8X are popular in the country. We also have Huawei’s own Nova 3i and the Mate 20 Pro as possibly one of the biggest contributors.
Second in line is Xiaomi – with 32.2% of 2018’s YoY growth due to its outstanding performance in the Western Europe market. According to IDC, its Redmi series continue to lead in emerging markets, which could still be boosted with the Redmi Note 7 and Redmi Go now in the picture
On a heavier note, Samsung and Apple’s path will not be easy when faced with all the other downward market pressures. But unlike Apple, Samsung has started to respond by introducing the value-oriented Galaxy M10 and Galaxy M20 in India.